A Case of Good Judgment : Singing Boys Brewing Blog
Here are updates on our beers, ciders and meads, as well as posts and links that might be of interest.  Please leave comments - I love to hear from you! 
Beer and Cider
Blog

A Case of Good Judgment

by Jim Vondracek on 06/10/11

I love this vintage beer can of Edelweiss

The slogan is fantastic - "A Case of Good Judgment."  I wonder if that's copyrighted?  Follow this link to an article in Timeout Chicago and see other cans like this from the collection of two brothers in the Chicago-area.  http://timeoutchicago.com/things-to-do/this-week-in-chicago/7543049/brothers%E2%80%99-can-collection-reveals-chicago-brewery-history

Edelweiss was the flagship beer of  Chicago-area brewery Schoenhofen, back in the days when every little town had a brewery and every big city had dozens.  Its great that here in Chicago, we're getting back to that, with new craft breweries opening all the time. 

The Schoenhofen brewery building is still there, at 18th and Canal, and there's a great website with photos and explanation of the history at http://forgottenchicago.com/articles/schoenhofen-brewery/  The brewery fell victim to Prohibition and was eventually sold.  One fascinating story on the website is that the Schoenhofen family used the height of the brewery's water tower to broadcast messages to German agents in World War I, prompting federal agents to seize the brewery.  I have no idea if that story is true or not, but it makes for great lore!

 

Comments (2)

1. CollectorRay said on 2/15/12 - 09:19PM
A case of good judgement. How clever, and nice cone top can too! Funny I've never seen that in my beer can travels. There are so many old collectible brands from many cities across the USA, it's almost impossible for a guy like me to keep track of them all let alone display them! I do like to try though. http://www.BeerCanCollectibles.net
2. Erelweiss Beer, Chicago said on 8/12/12 - 03:50AM
Yes Trade-Mark Registered "A Case Of Good Judgement." (For Beer.) Peter Schoen- hofen Brewing Co. No. 2,873 ; Oct. 31 ; Gaz. vol. 171; p. 1256. Annual report of the Commissioner of Patents. 1911. [Patentees of Designs, Trade-Marks, Labels, and Prints]


Leave a comment


email me